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In the early days of the Internet, just having a website was cause for celebration. But like everything else Internet-related, the rules are changing faster than coders can key in ones and zeroes. Now a successful ecommerce site must do more than just show up; it must also have a fully integrated marketing plan.

Unlike the Hollywood fairy tale of “build it and they will come,” designing a beautiful website isn’t enough. Companies need to be proactive if they want people to come, and they have to build trust if they want to shoppers to buy. Separating web-savvy consumers from their hard-earned greenbacks takes more than just a “for sale” sign; it takes a complete interactive marketing plan.

You need to balance traditional marketing with search engine marketing in order to pull customers to your website. While search engine marketing and pay-per-click advertising will attract the first-time shoppers, the business basics (like advertising, public relations, and good customer service) are key still key factors in building a respected brand.

Search engine marketing includes all aspects of positioning a website within search engines to get maximum exposure. It can include optimizing the site through keywords, link popularity, banner ads, or pay-per-click search terms. It also includes the number of visitors to a website, and how many of these visitors convert to customers.

No matter what business you are in, your customers are still people–people who read newspapers, watch television, listen to the radio, and surf the Internet. The basics of marketing haven’t changed, they’ve just expanded. You still need to follow the four P’s of marketing: Product, Placement, Price and Promotion.

Product
In order to have a successful long-term business, you need to have a great product or service. Unlike the smoke and mirrors of the late 90s, you cannot succeed without a sound product or service.

Price
How you position your product with regard to price is just as important as the product itself. You can choose to be the cheapest, which means that you will constantly compete on price. You can choose to be the most expensive, which means that you better have bells and whistles that your competition doesn’t have. Or you can choose to be middle-of-the-road, which means you have to focus on value over price. Whichever path you choose, choose it wisely, because it is hard to reposition your brand once it is built. Consider price as an important aspect of your brand when writing or revising your integrated marketing plan. In fact, it will be worth your while to do some targeted market research to see what your market will bear before you introduce a new product.

Placement
Having a good product isn’t enough…you also have to get your product in front of potential buyers. This could mean national distribution through mass retailers, or it could mean local distribution through specialty stores. This could also mean an online ecommerce site that uses search engine marketing to reach its targeted customer. But companies beware–having a website is not enough. If you choose online as your main distribution channel, be prepared to spend money bringing visitors to your site. Just like the old adage of “location, location, location” as the foundation of success for a brick and mortar store, “visitors, visitors, visitors” is the new adage for ecommerce sites. Be prepared to spend your rent money on search engine marketing to bring visitors to your site. When choosing a company to help you with search engine marketing, find out what their qualifications are. How successful have they been building other brands? How long will it take before you can expect a return-on-investment? What is their typical return-on-investment? Is it a comprehensive online strategy, or are they relying on one “gimmick” that promises instant success?

Promotion
This is the marketing area where most companies fail. Let’s say you have invented the next amazing product… the microwave oven of the new millennium. (This is your product.) Retailers love it and give you national distribution. (This is your placement.) You have it priced on the high-side because it is unique and different, but it is still within reason of what the market will bear. (This is your price.) If you don’t promote your product through both online and offline public relations and advertising, people won’t go to the store and buy it. Then, when the product doesn’t sell well, you will lose your distribution. And even though you have come up with the best product in decades, you will be hard-pressed to stay in business long-term. No, this isn’t negative thinking, it’s reality. Promoting your product is not an expense… it’s an investment. Amazon spent almost a decade on marketing initiatives to build market share before they ever turned a profit. They took an online concept and built it the old-fashioned way–by building their brand and increasing their market share. Now they are the 900-pound gorilla in the online marketplace. Like Amazon, you have to be prepared to spend money promoting your product from now until the end of time if you truly want to be successful.

By developing an interactive marketing plan, you can streamline your business and increase your profit margin.

For more information, contact Plonka Interactive at 972-381-1311, or visit their website at http://www.plonka.com/.

Melissa Darnay is the marketing director for Plonka Interactive. She specializes in integrating traditional and online marketing to get both instant sales and long-term brand-building.For the past seven years, she has worked on the agency side, helping a variety of companies grow their brands through both online and offline initiatives. She has developed and implemented successful marketing plans for all types of businesses, from consumer products to B2B services. Prior to working in an agency environement, she spent eight years working in corporate marketing, helping a variety of startup companies grow quickly. She helped American Designer Pottery grow from $2 million to over $25 million in a two-year period, and she helped Honey Hargrove grow from $1 million to $3 million in less than a year. She has been mentored by marketing greats such as Mark Victor Hansen, co-creator of the Chicken Soup for the Soul series, and Robert Allen, one of the top seminar speakers in the personal wealth business. She is a published author and has written a variety of articles and ebooks.

Author: Melissa Darnay

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Starting a new online business, developing a new product,
launching a new marketing campaign, buying advertising
can all depend on how well you are able to research your
market.

All business is based on demand.

The formula and 40 techniques for finding demand we list
in “The Ultimate Information Entrepreneur’s Success Package”
at http://www.infoproductcreator.com show that there are
many ways to discover and test demand.

One of the leading ways is to look at magazines, journals,
and media sources within a given market or on a specific
target.

Specifically, what you want to see is evidence that:

1. There are multiple magazine titles focused on your
market and/or proposed business idea. If there are no
magazines targeting your market, that is a surefire warning
sign that you may not have your market segmentation or
problem statement correct.

2. You want to see evidence that the magazines targeting
your area of interest are healthy. How often do they publish,
what do they sell for, how many pages are in the latest
issues, how are they supported (what is the subscription
price and how much is it to advertise), what is their
circulation, how long have they been publishing, has their
format and topic been consistent over time?

3. You would like to see an active advertising section that
shows evidence of other business owners within your market
spending money on advertising, consistently. The presence
of recurring advertising is one sign of a healthy market. Look
at what they are selling for signs of what products are
in demand.

Personally, I make it a habit to visit a large bookstore at
least once a week to take note of new magazines, new issues,
article patterns and advertising patterns in magazines within
my markets.

Another approach is to research these magazines online. Here
are a few resources that can help you perform this research online:

1. Publist – free media guide search, they require your
contact info first. Good for researching titles, publishers
frequency, etc…

http://www.publist.com

2. Magazines.com is a great (and massive) source for finding
out rankings of magazines within given subject areas.

http://www.magazines.com

3. MediaFinder is a super online resource, but requires
a fairly steep fee – $49/month, which may definitely be
worth it for 30 days when you are researching new markets.

http://www.mediafinder.com

Finally, don’t discount making it a habit to wander through
your favorite large bookstore once a week to take note of
magazine titles, health of the magazine (#pages, price of
advertising and subscription, how long published, #subscribers, etc…)

Turn Your Knowledge Into High Profit, Hot Selling Infoproducts (Reports, Ebooks, Books, Seminars, Courses, etc…) Discover the Formula For Creating Your Own Infoproducts In This Free 7-part Formula Available Here: http://www.infoproductcreator.com/ebook/

Author: Jeff Smith

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Online Motor Insurance Revolution

In the not so distant past the telephone directory stood head and shoulders above all advertising media and one of the most prominent marketing sections in the directory was the motor insurance industry. In fact the insurance section within these mammoth directories was so vast many would comment on it being more of an insurance and financial resource than anything else.

Having worked closely with telephone directories from within the motor insurance industry I have watched at first hand how, the concentration of advertising of general and niche motor insurance products are slowly being diminished from paper advertising toward the new online entity of the internet.

The once supreme media of paper advertising is now falling to the new kid on the block. The web has developed at such speed that people are still quite oblivious to its massive marketing potential. The major influence on the motor insurance industry has without a doubt been the ability to quote online, buy online and promote ones company through bespoke websites and through the new giants of media, the price comparison companies and this has had a massive impact on traditional paper advertising such as the telephone directories.

Two elements have clearly seen reduction on the use of the telephone directory as a media advertising source, price and readership. Advertising motor insurance in telephone directories became ridiculously expensive but when things got tough and better deals where introduced it was simply too late, readership was already being affected.

Some of the telephone directories had also resorted to white labelling themselves in their own advertising pages in order to capture the element of selling phone calls onto a car insurance market place eager to capture as much traffic as they can get, however with readership diminishing this is no real solution to the problem, if people choose not to read through the directory then there is simply no audience to attract.

The simple reality is, the market place has moved onto the virtual world of the internet and with sales of computers increasing year on year it is not likely that readership of the paper directories will ever return. It appears that many of the big names in telephone directories do appreciate this and they do have their own online versions of the directories but they are years behind some of the established online directories so catching up might just prove to be an impossible task.

As a major user of the telephone directory for some years to promote motor insurance cover we stopped using the same over a year ago in conjunction with a number of other users, the question now is, can the major telephone directories survive this trend.

A new age has dawned for motor insurance promotion and and millions of consumers are now finding cheap car insurance cover from alternative online methods.

Andy Higgins has been publishing online articles for years and currently writes for News Media Studios where he created the Article Feeder business solution

Author: Andy Higgins

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Before we talk about the tactics necessary to advertise effectively in a video game crazy world, we have to address a common misconception and show why you must change your train of thought concerning the advertising and marketing process. It’s hard to duplicate the excitement of video games and if you are marketing online, you need to do just that. Due to video games, the ever-growing graphical expectations of todays customers often nullify the expected excitement that a banner ad is supposed to produce. So, unless you sell a necessary consumable product like gasoline, you need to excite your customer.

Many online marketers are experiencing high levels of frustration due to their campaigns lack of measurable results. If you are experiencing this, you need to read this article to understand why this is happening and the easy way to break free of mediocre results. Its not hard. Its just not obvious.

To be successful at online marketing, one needs to be innovative when approaching the subject. It is said that the definition of insanity is doing the same thing over and over again while expecting different results. Since marketers very easily develop tunnel vision in their quest to achieve a certain goal, it is very common for them to keep throwing money into marketing tactics that have long since stopped being effective. To develop an effective advertising strategy, one has to understand that marketing online is undergoing a major change and just like with the last change called (pay per click), the first marketers that embrace new tactics will benefit the most with the least amount of expense. You see, with change comes a new and fresh way of getting potential customers to understand and interact with the marketers sales pitch, encouraging potential customers to willingly accept the full sales pitch rather than simply tolerating a portion of it.

To do this, marketers have to tweak their strategy of trying to draw customers to their ad and rather take their ad to the customer. By this I mean, make the ad into a beacon where the web surfer wants to be, not just a road sign pointing to your website. Conventional advertising has attempted to pull the customers attention away from the content they were originally looking for, hoping the web surfer will focus on the ad instead.

This tactic has lost and is still losing effectiveness as savvy web surfers increase their ability to ignore ads completely. This is commonly referred to as ad blindness. Thats why pay per impression style advertising gave way to pay per click advertising on many major websites. Due to ad blindness, advertisers began to understand that they weren’t getting the benefit of what they were paying for. So, advertisers with smaller budgets began moving away from the impression type marketing.

On the contrary, newly emerging advertising tactics are focusing on making the advertisers ad and website the focus of all of the web surfers attention. I will discuss more about this later. So, is there really any correlation between the overwhelming success of the video games industry and the increase in banner ad blindness? You bet there is. Banner ad blindness is getting worse while video game popularity is exploding in growth. One of the reasons for this increase in ad blindness is that many marketers are using the same old wow factor to attract customers. Todays web surfers have a very high expectation of what it takes to wow them.

A banner ad is nothing more than a graphic. In todays world of sophisticated video game graphics, banner ads are seen as low-tech distractions from a web surfers original purpose for getting online that day.

Think about the last time you were having a conversation with someone and you were interested in what they were saying. Now, imagine someone walking/popping up and interrupting the conversation with an irrelevant comment again and again. Thats annoying and you would probably try to avoid that person during your next conversation. Thats how web surfers feel about banner ads and how customer ad blindness develops. This totally negates the excitement that a banner ad needs to generate in order to get clicked. The result is a non-performing banner ad and money out the window if you are advertising on a pay per impression website.

News Flash1 Even the most wondrous things can become non-exciting when it has been viewed for too long. Don’t believe me? The Grand Canyon is one of the most awe-inspiring places in the world. Yearly, tourist flock there and say (wow). Locals however use nonchalant answers when asked about certain features of the canyon. Speaking of the depth, length, age, rock formations etc. becomes common. Ask tourists anything about the Grand Canyon and youll hear a report on its depth, length, how they felt when they first saw it, who else was with them, where they entered, where they exited, what route they took, what was funny about the shape of some innocent rock, what bugs they saw and on and on. Locals simply want to convey the information you seek quickly enough to be on their way.

Question: If the Grand Canyon, with its size and all of its wonders, can become common in the eyes of those that see it, what do you think about a 125 X 125 graphic that interrupts the user in their original quest and that has less noticeable detail than a single rock?

If you want to advertise effectively you’ll have to excite your customer enough for them to give you their time before you will ever get them to give you their money. I said all of that to say this. Once customers recognize advertising they shy away and purposely become blind to it. They can look at a page and instinctively not read the little squared off areas that hold the banners. Surfing the web has trained them not to look at the squares because 95 percent of the time it is something that they are not interested in. Think. On the last five sites that you have visited, what were the banner ads about? Cant remember them can you? Of the last 50 you have seen, how many did you click? News Flash 2: Your potential customers cant remember either and they rarely click.

Newly emerging tactics for getting your ad noticed, clicked and your websites full content read and accepted is to do things like advertise your website on web properties that make your ad part of the users experience. Its been proven that consumers love games and pay unprecedented attention to every aspect of games.

Embed your advertisement in an online game. Game websites like http://www.ErrorMarketing.com allow users to help you clean your web properties. Users focus on what you have to say and that is what gets the sell done. You can have the best product in the world but if no one knows about it, it is useless. Whats the use in writing a great sales pitch if no one actually reads it. The more your customer reads, the more opportunity you have to sell. Get your ad into an online game and take advantage of the worldwide web wind that the video game market has created.

John Reed is a marketing consultant that attempts to present marketers with effective low cost advertising options as they emerge. You can learn more about advertising in online games at http://www.ErrorMarketing.com

Author: John Reed

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Having difficulty knowing what to offer people online? Worried that your prospects are too bombarded by sales pitches to pick yours out from the hundreds they get every day?

Try something different – an event!

Events have a number of benefits over standard marketing approaches. Some of these benefits include:

• Events are perceived as informational and are often more accepted than sales pitches.
• Events generate a sense of urgency as they are scheduled on a certain date with a registration deadline.
• By sending an event e-mail, you can reach people’s inbox, a place they look at nearly every day. With a web site, people have to remember to visit.
• Regularly changing events give people a reason to come back to your web site.
• Regardless of whether the event is held online or offline, an event can offer a better opportunity to build relationships than e-mail, mail, phone or a web site visit.

Building your list

To market your events well, it is important that you regularly build a list of people interested in what you offer and the events you create.

Make sure your web site invites visitors to sign up for your newsletter and event schedule. Ensure each contact with a client or prospect ends with an invitation to join your mailing list.

You can easily manage your subscriber system, send broadcasts and create professional looking invitation, event schedules and newsletters using an affordable service like Constant Contact.

Tips for promoting an offline event

Here are some tips for promoting your offline event:

1. Be sure to tell people the benefits of attending.
2. Offer something interesting to get them to come out.
3. Include the address, time, contact info for more information and how to register (if required)
4. Provide a link to a map so they can easily find it.
5. Include a “refer a friend” link so they can pass the invitation on to others.

Tips for promoting and holding an online event.

1. You can hold online web conferences or other events using a system like Voice Café. Voice Café lets you bring people together with audio, video and PowerPoint presentation capabilities.
2. If you are using a web conferencing system, try to get people to log in early and test the system. This will ensure they get the best experience from your event.
3. Find web sites and newsletters that reach your target market and post or advertise your event in them. A free place you can advertise events online is The Ryze Network. The Ryze Network is an online community of over 20,000 people that lets you participate in discussion groups, connect with others and list events.

Event ideas

Here are a few ideas for your events, whether they are online or offline.

• Offer contests and door prizes
• Have a guest speaker or a way that people can connect with experts
• Offer “how to” demonstrations
• Open houses and customer appreciation days
• Free food is often a draw. Or unique food – I used to go to an ethnic festival primarily to try the different foods, even though the food wasn’t free.
• Provide information and resources
• Entertain – Include hypnotists, magicians, clowns, singers, dancers, etc.
• Inspire – Offer inspiration speakers and stories
• Let them network – One unexpected benefit of my both my offline and online courses is that my students meet each other and often start doing business with each other or form strategic partnerships.

So add some urgency to your marketing – schedule and promote a memorable event!

–

Permission to publish this article on your own web site or in your newsletter is granted as long as the complete article is used and the final paragraph and link to our site is intact. Our affiliates have permission to change the final web site link to their text affiliate link.

About The Author

Garland Coulson, The E-Business Tutor is an acclaimed speaker, author and coach in the field of Internet marketing for small business and home business. For more information, visit The E-Business Tutor web site at www.ebusinesstutor.com or call toll-free in North America at 1-866-413-0951; gcoulson@ebusinesstutor.com

Author: Garland Coulson

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What is the biggest problem most marketers have? Who knows. We don’t, and they certainly don’t either. That is exactly the problem. Most marketers don’t know whether or not their campaigns are working because they don’t know how to track the results.

I can’t count the number of people I know who create a marketing campaign and spend hundreds or thousands of dollars implementing it, then don’t even bother to track the results. How will you ever know if, when, and why your marketing is successful, or unsuccessful, if you don’t see hard data on your results?

With online marketing, it’s easy to find out where and when your marketing dollars are being wasted. Using online tracking you can:

1. Track how many people respond to your online ads – If people don’t respond, then you can simply alter your ad and try again.
2. Track when people respond to your ads – Do they respond immediately or do they wait a week? This helps you to determine a time frame for sales activity.
3. Track whether people are opening your email marketing or bulk email messages – If they aren’t, maybe you need to change your subject line or find a new list of people to email.
4. Determine which ad copy or text brings the best results – The right words make all the difference in advertising. Online tracking helps you determine which words will pull sales.
5. Monitor the click activity on your site – What you really need to know are the number of unique visitors you receive. A unique visitor is each individual visitor who clicks on your site, regardless of the number of times they click on your site. The number of clicks you receive is less important than the number of unique visitors you receive.

Online tracking can tell you all this and more. Whatever online marketing you use, from banners to pop-unders, ebooks to articles, make sure you know what works and what doesn’t. Use online tracking and save yourself money, time and energy.

About The Author

Karen Fegarty karen@ezTrackZ.com is the CEO of MailWorkZ/ezTrackZ, an e-marketing technology company focused on developing and marketing leading email marketing and tracking tools. TRACK YOUR RESULTS in a variety situations with ezTrackZ. Don’t waste money on ineffective marketing. Visit http://www.eztrackz.com. Reach Karen at karen@mailworkz.com or 902.835.5009.

Author: Karen Fegarty

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Fresh content is the lifeblood of an effective website. It’s an absolute necessity to attract and retain visitors. It can also be a crucial benefit in reducing your online advertising costs by driving organic visitors to your site.

Each time you add fresh content to your site, that content gets indexed by the major search engines. This provides you with opportunities for web surfers to stumble across your content when they are searching for information. Most major search engines also give preference to sites that are more frequently updated, giving you a boost in search result placement.

Fresh, compelling content on your website gives visitors a reason to visit and return to your site. If they know there is going to be something new the next time they come back, they’re more likely to bookmark your site and visit again later. They’re also more likely to share your site and recommend it to others. This will also give you a boost in search result placement because search engines give more weight to sites with more links pointing to them. Each time one of your visitors submits your site to a social bookmarking site, you have another link pointed to your site.

These organic boosts to your search results position will naturally reduce your need for advertising and promotional expenditures and help impact your bottom line in a very positive way. With a little time and effort you can have a website that is much more effective and useful to your target audience, while at the same time reducing your dependence on paid methods.

Have a plan in place for certain elements of your website to be dynamic, or change frequently. Perhaps you have informative articles on your site. If you’ve had five articles up for more than 30 days, it’s time to replace them with five different articles. You can always rotate those five articles back in at a later date, but you definitely don’t want the same visitors to keep seeing those same content over and over. The search engines will also reward your efforts.

Another simple and quick way to keep fresh content on your website are to add a blog and post new entries on a regular basis. Blog posts can be made very easily and are a good way to distribute time-sensitive information. The blog posts are also indexed by the search engines and show up in search results, bringing you new visitors. The popularity of blogs even has some visitors searching specifically for blog postings on their particular subject of interest.

No matter what approach you decide to take, make sure to make keeping your website updated a top priority. The web is a great place to put forth information, news, announcements and any other types of messages you want to share. Take advantage of that by using your website to your advantage, keeping it fresh and making the search engines take note of what you have to offer. It will pay off in increased traffic with reduced advertising costs.

Bruce W. Coffman of Coffman Communications

http://www.freewebs.com/coffmancommunications

Author: Bruce Coffman

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Don’t fool yourself – email and online advertising, although not expensive, are not going to generate all the leads you will need. As a piece of the overall marketing puzzle they can be a great help, but don’t rely only on these two media for your livelihood.
Email and online advertising should be tested for many reasons, including:

1. COST. They are relatively inexpensive. You can send millions of emails in bulk or tens of thousands of guaranteed clicks for as little at $200. You can also run word or image ads with major search engines for just a few cents per click or accept ads on your site to earn a few cents per click.

2. SPEED. You can begin sending emails or running and accepting ads immediately. It may take a while for you to design the right email or word / image ads, but sending, placing and accepting the emails and ads is almost instant.

3. TARGETED. You can target your ads to your primary market AND by region for no extra cost. If you are running ads on your site, search engines will target the ads which run so they have the same target market as you but do not compete with your company.

Email Campaigns…

When sending emails your campaign should include an email design that is an image or series of images and links which open when the email is opened, not a simple text email.

Each image can be a link to either your home page or certain pages within your site. You can track the results through the Unique Visitor statistics supplied by your website hosting company.

The Number of Unique Visitors is also important, as is the number of visitors who save your site as a Favorite. This Favorites statistic is a good indication of how successful your site will be. If your site and your products and services have value, then your visitors may need what you have to offer, if not now than in the future. They will save it in favorites, and this figure is supplied to you by your hosting company.

Placing Online Ads…

Online advertising is easy to test and VERY cost-effective.

There are two approaches: placing word or image ads in sites that have similar target markets but do not compete with you, or placing ads within a search engine so your word ads appear on the page when a search occurs.

You can set yourself up with accounts and have ads placed that same day through Google, Yahoo, AOL and other search engines. Tracking results is as easy a clicking a button, and if it looks like you need to update or cancel an ad it can do done immediately.

Accepting Online Ads…

You can also ACCEPT ADS on your website to earn income. Google, for example, will show you samples and sizes of the kinds of image and word ads you can place on your site. Once you register you can download the codes they supply directly to your site. The ads that run on your site many times add value to your site – quality products that tie into YOUR products or services but do not compete with you. Each time one of the ads on your site is clicked you earn income.

You can also accept online ads through other services that do not pay you for clicks, but offer exposure for your site in exchange for running ads on your site. You simply download the codes they supply to your site, and in exchange you supply YOUR ads to their site. For each ad you run on your site you receive a reciprocal ad for your site which runs on another site.

Be very careful, however, when running ads on your site. If not done carefully and with some sensibility to your design you will sacrifice the quality of your site to make a few dollars or receive a little exposure.

Neil Walsh
Daba Designs
P.O. Box 255
North Olmsted, Ohio 44070
Phone: (440)465-0744
Website: http://www.daba-designs.com

Author: Neil Walsh

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If you’re familiar with my online business work, you know I am huge fan of Peter Drucker. And one of my favorite quotes (of his) is “The goal of marketing is to make selling superfluous” You see, there’s a difference between online marketing and online selling. And when done correctly online marketing precedes online selling. Better yet, when your online business marketing is effective (and comes first), your selling is a lot more profitable. It’s a matter of timing. Marketing is like seduction. (for the sake of simplicity, in this example – we’ll assume you’re a heterosexual man)

If you ask a woman to go to bed with you (the sales question), whether or not she says “yes” is largely a matter of WHEN you ask her. If you ask her immediately, as soon as you’ve been introduced, most likely she will think you are a creep and tell you to get lost. However, if you wait a while, wait until she gets to know you a little, wait until you’ve wined and dined her a few times, wait until she’s had a chance to warm up to you, to discover that you are, indeed, a fine fellow, (which is the one of the goals of your marketing) then, my friend, your chances of getting a “yes” for an answer are much, much better. So it is with online marketing. If you take the trouble to warm up your prospect, to seduce her a little before you pop the big question (“will you buy my stuff?”) then your closing rate will be much, much higher. Really. This is the Numero Uno mistake made online today. Think about it: What does it matter how sparkling your copy, how compelling your offer, or how attractive your price if your prospect doesn’t trust and believe you?

You know, this simple truth seems to me to be so self-evident that I feel a bit silly being redundant about it. But you know what? I’d rather be redundant than bankrupt and bankrupt is where a lot of internet marketers have wound up because of a failure to grasp this simple and “obvious” concept. How To Display The Maximum Amount Of Empathy (And Make The Sale At The Same Time) So, now that you know the most successful online business owners appear likable, honest and trustworthy…Wouldn’t you like to know how to make certain you appear that way (and I pray to God you really are that way too)?

How about if I told you it would bond your readers to you like nothing you’ve ever seen before, would you be even more interested to find out how? It’s actually quite simple, really. Although, make-no-mistake, it isn’t easy to do (but I can show you how – if you ask). All you have to do is articulate your prospects problems better than they have ever done. Think about it – have you ever had a chronic problem, pain or challenge that you struggled with? Of course, you have, we all do, right?

Well, think back for a second and see if you can remember a time when you met someone who totally understood your challenge – so much so when they explained your problem back to you, you were excited because this person truly understood what you were experiencing and feeling. You were like “Finally! Someone who understands what it’s like to be me!” Think about how your feeling shifted about that person who “got-it.” Do you know what else usually happens in the mind of your prospects – when they feel as if you “got-it”? Pay close attention here, this is real important…

When an expert describes your problem better than you can – you automatically assume they also have a way to solve it! It’s critical to remember this: Your prospects are NOT currently craving more information (we’re already overloaded). What they crave more than anything else is ADVICE. And before anyone considers paying for advice (or buying the physical product you advise) they have to feel that you understand them. You need to understand who they are, and the situation they’re in. Famed copywriter John Carlton says, “Most people feel misunderstood, and their dammed pissed off about it.” I tend to agree with John on this. That’s why the ability to put down in words what your prospects are struggling with is so powerful.

Now, the good news is this actually easier to do than you might imagine. The reason – most people don’t think deeply about their problems to be able to clearly express them. Which means you definitely have the opportunity to express your prospects’ problems better than they can if you spend enough time thinking about those problems and play around on how best to articulate it. This is immensely easier to do if you are a member of the market you want to market to. For example, way back when I wrote the Internet Business Manifesto, the frustration, problems and struggles I highlighted came from personal experience.

Did it work?
I’d say so. That online business report generated over 35,000 opt-ins (mostly by it going viral much more so then through the few jv partners i had) and brought back $109 per opt-in in immediate sales. In case you’re fuzzy at math, that’s $3,815,000.

Starting an online business? Don’t fall prey to the big mistakes most new online entrepreneurs make. Get your FREE COPY of Rich Schefren’s acclaimed Internet Business Manifesto right now. Get it here: http://www.strategicprofits.com/manifesto/

Author: Richard Schefren

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There is no reason for you to consider your offline and online marketing completely separate entities.

There are those companies out there who think that to achieve success online you need to use a completely online approach to your marketing and anything else will be counter productive. You will also find those who avoid the internet like the plague and think you do not need to have any part of their business online at any time.

To avoid one or the other is to lose a good potential for additional business. Both approaches target different people, and you are able to gain support from both types of people if you know how to best combine these two forms of separate marketing.

Who says you cannot have ads online that direct people to your physical location? I have seen plenty of ads online that are for completely offline businesses. Now, you can still often find a website for them that give people additional information about the business, but still directs them to the actual store.

This is easily accomplished, especially since it is rather cheap to set up a website that can provide people with extra details about your company.

Offline companies taking advantage of online approaches happens far more often than the online companies doing the same. Instead, they try to avoid printing anything for their advertising if they can help it, but the offline forms of marketing are often going to work well with the same people who spend a lot of their shopping time on the web.

Try some greeting card printing that you can use to send people your web address along with a request to give you a chance. The great thing about this is that because an online business is so easy to gain access to, you will have a much better chance of gaining a person’s attention, and getting them to immediately log onto your website.

Because of that ability to immediately try out your website, your greeting card printing will be particularly successful, even more so than if you had a normal offline business that people needed to drive to in order to check out.

In addition, this is just one way of taking advantage of offline marketing to boost up your business. Brochures can be just as effective for an online company as they would be for an offline one. If you avoid anything but internet advertising you are losing access to some very long standing and great styles of marketing.

No company should ever block themselves off from effective styles of marketing no matter what kind of business they use. Look at the entire marketing field and decide on what will work best for your company.

You do not want to fail to capitalize on a great style of marketing simply because you did not think it would work with your company.

Kaye Z. Marks is an avid writer and follower of the developments in the greeting card printing industry and its benefits for small to medium-scale businesses.

Author: Kaye Marks

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